Social/Network Power: Applying Social Capital Concept to Explain the Behavioral Tendency of Individuals in Granting Favors within the Organizational Context


The concept of Social Capital started from the domain
of sociology and was transferred to broader application in other social
sciences, such as economics and politics. It has also migrated from the
inter‐individual to the intersocietal level of society. This study
returns to the original context of Social Capital by applying it to
explain the behavioral tendency of individuals within the organizational
context. The concept of Social/Network Power borrows the concept of
Social Capital to explain how someone can access the power of other
person, both formal and personal‐based, by accessing its power base
through social network. The independent variables used in this study are
length of relationship, valence of relationship, existence of past
favors, existence of potential favors, source of power and gender. This
study uses the quasi‐experimental method of policy capturing to
determine whether social networks enables individuals to access the
power base of other person, both formal and personal. This study uses 33
volunteers that were given 48 different scenarios, which yields 1583
unique cases for analysis.

The result shows that all independent
variable, except gender, has significant influence toward the behavioral
tendency of individuals in granting favors by lending their power base,
both formal and personal. However, using log linear model, the analysis
shows that the effect of past favors toward the tendency to grant
favors are moderated by the source of power. Owed favors have greater
effect toward influencing the tendency to lend personal power base than
formal power base to pay for those favors.

Number of Pages in PDF File: 14

Keywords: Power, Social Capital, Individual Behavior

JEL Classification: M12, M50

Upload File: