Since 2013, Imam Salehudin has been a full-time faculty member of the Department of Management Faculty of Economics and Business Universitas Indonesia, teaching undergraduate and postgraduate courses. He obtained his undergraduate degree from the Faculty of Economics and Business Universitas Indonesia in 2006. Then, he got his master's degree from the Psychometrics Program, Faculty of Psychology Universitas Indonesia, in 2010. Finally, he earned his Ph.D. degree in Marketing from The University of Queensland, School of Business, Brisbane, Australia, in 2021. His research field is on the application of digital technology in marketing and the evolution of business models to match it. Currently, the author is the editor in chief for Jurnal Manajemen dan Usahawan Indonesia (The Indonesian Journal of Management and Entrepreneurs). Previously, he was the managing editor for the South East Asian Journal of Management from 2011 to 2015.