Imam Salehudin, S.E., M.Si., Ph.D.

No Title of Publication Journal Name Delete link
1 Hey Google: Does Environmental Beliefs and Perceived Privacy Risk Influence Potential User’s Intention to Use a Smart Home System in Indonesia?
PDF icon the_influence_of_environmental_beliefs_and_concern_towards_the_intention_to_use_a_smart_home_system.pdf
Smart City,
2 Perceived aggressive monetization: why some mobile gamers won’t spend any money on in-app purchases
Electronic Commerce Research,
3 Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption?
PDF icon 29-article_text-187-1-10-20220319.pdf
Journal of Marketing Innovation, DOI:
4 A deeper understanding of student preferences for in‐class video use: a segmentation analyses of needs, group differences and preference clusters
PDF icon aam_et_salehudin_alpert.pdf
Education+Training, Forthcoming. DOI: 10.1108/ET‐02‐2021‐0045
5 To Pay or Not to Pay: Understanding Mobile Game App Users’ Unwillingness to Pay for In-App Purchases
PDF icon Salehudin, I., & Alpert, F. (Forthcoming 2022). To pay or not to pay: understanding mobile game app users' unwillingness to pay
Journal of Research in Interactive Marketing, DOI: 10.1108/JRIM-02-2021-0053
6 Intention to Adopt and Willingness to Pay: Mass Rapid Transit (MRT) System in Greater Jakarta, Indonesia
PDF icon Anwar et al. (2017) Intention to Adopt and Willingness to Pay..., AMJ, 9(2), 90-100
ASEAN Marketing Journal, Vol. 9 Issue 2, p90-100
7 “Reverse Engineering” The Pitching Research Template: A Simple Tool to Help Understand the Academic Literature
PDF icon Salehudin, I. (2017). “Reverse Engineering” The Pitching Research Template..., JAMIS, 16(1), 203-210.
Journal of Accounting and Management Information Systems
8 100% ♥ Indonesia: Role of Government Campaign to Promote Local Products in Indonesia
PDF icon Salehudin, I. (2016) 100% ♥ Indonesia:...ASEAN Marketing Journal, 8(1), 1-17.
ASEAN Marketing Journal, Vol. 8 Issue 1, p1-17
9 Work Overload and Turnover Intention of Junior Auditors in Greater Jakarta, Indonesia
PDF icon SEAM, 9(2), 108-124
The South East Asian Journal of Management
10 Halal Literacy: A Concept Exploration and Measurement Validation
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ASEAN Marketing Journal, Vol. 2 No. 1, pp 1-12. ISSN 2085-5044
11 Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories
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ASEAN Marketing Journal, Vol. 3, No. 1, June 2011
12 Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia
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ASEAN Marketing Journal, 6(2), 77-88.
13 Perceived Purchase Risk in The Technological Goods Purchase Context: An Instrument Development and Validation
PDF icon doi:10.2139/ssrn.1965439
International Journal of Research in Commerce , IT & Management